Announcement to all travel agents We wish to announce some changes in the Malaysia Aviation Group, in particular, the Commercial division. Effective 01 July 2018, the Commercial team will be divided into two distinct divisions – Marketing Division and Revenue Management Division to enable more focused management across the respective areas.
With this, the position Chief Commercial Officer will cease to exist.
Arved Von zur Muehlen will now be entrusted to accelerate and push for brand and marketing excellence as Group Chief Marketing Officer (CMO). He will strengthen the Group’s global marketing strategy to support sales and promote Malaysia as a key business and leisure hub.
Ignatius Ong, alongside his position as CEO of Firefly, will have the position as Group Chief Revenue Officer (CRO) added to his portfolio overseeing Sales and Revenue Management for the entire Group.
Ignatius has almost 15 years of professional experience in the aviation industry and is no stranger to revenue management having previously covered route and revenue under the then Turnaround Management Office. He has also headed the whole portfolio of Sales, Distribution and Marketing under the Project Management Department of Malaysia Airlines. With his past experience Ignatius will play a crucial role in driving yields across the Group.
Thank you
CHAN YOON KHEE
Regional Manager Middle East, South Asia & Africa
